Milwaukee Tool Company® and One-Key™

As the visual designer for the One-Key team, I worked on the Inbound Marketing & Education team to establish an identity around the existing One-Key brand. Being a sub-brand of Milwaukee Tool, One-Key’s look and feel had to pay homage to the heritage brand from which it was born while honoring the expectations of living primarily in the digital space as a SaaS product. The result is an identity that expands upon Milwaukee Tool’s typographic palette and pairing it with a balance of the recognizable Milwaukee Red and effective use of negative space alongside tech-inspired mockups and photography.

One-Key™ Website Redesign

Launched in November 2022, the redesign was an intensive process that commenced in December of 2021. Throughout the design process, the site saw many different iterations before landing on the final concept.